Pure play
- Pure play
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Pure play
Pure play (de l'anglais américain, « acteur pur »), est un terme de commerce électronique désignant une entreprise ayant démarré et exerçant son activité uniquement sur internet.
Une pure play ne propose par exemple aucun magasin où ses clients pourraient venir physiquement effectuer leurs achats. Un exemple de pure play est Amazon.com.
Pour une entreprise, le choix d'agir en pure play peut être motivé par la rapidité de mise en oeuvre, la réduction des coûts, mais aussi par le choix d'une clientèle recherchant ce type d'entreprises.
Voir aussi
Liens externes
Portail de l’économie
Catégorie : Fonctionnement de l'entreprise
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Contenu soumis à la licence CC-BY-SA. Source : Article Pure play de Wikipédia en français (auteurs)
Regardez d'autres dictionnaires:
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